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Overview / Fall 2021 Internship @Dozr
Role / Designer (me!), Design Manager, Engineers, Co-founders (x2), CTO, Customer Support Specialists
Timeline / 5 weeks
Tools/ Figma
Status / In Development
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During the Fall of 2021, I had the opportunity to intern as a UX Designer at Dozr.
Dozr is the largest equipment rental marketplace that helps suppliers offer their construction equipment to contractors. I had the opportunity to tackle one of the biggest business problem at the time - Suppliers not responding to enough orders in time.
To tackle that, I redesigned the main touchpoint DOZR has with suppliers - the monthly report emails.
Suppliers get 10 minutes to respond to an order. If they don’t respond in time, it becomes an 'expired' order and goes to another supplier in the area. The problem was that suppliers were not responding to enough orders in time. It had been an issue for suppliers, for contractors and for DOZR.
After conducting 1:1 interviews we learnt that one of the biggest reasons was suppliers did not recognize the value of the orders coming in and treated it as a “tablet sitting on the side”.
To help suppliers recognize the value, I redesigned the monthly email reports DOZR sends out to suppliers that highlights their rental activity. The existing reports have a lot of potential:
For ex. United Rentals, bought $XXXk+ worth of more equipment to rent out after analyzing their rental activity for a few months.
Current method of learning: Email report
I realized this is a multifaceted issue and requires a change in behavior. Some other solutions I explored were:
User Experience
Engineering
The first step of redesign was to
And set visual design requirements based on Nielsen User Interface Design Guidelines
Based on the requirements collected thus far, I iterated over a few data visualization techniques to highlight key stats.
To stick with the visual requirement of designing with a minimalist approach and keeping the email compact and short, I decided to move forward with the fifth version and further iterate.
Based on the feedback from low fidelity designs, I iterated over a few high fidelity version with the goal of minimalist design approach + using familiar terminology + having a central focus
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After some guerilla testing and stakeholder reviews, I moved forward with the fifth version and iterated further to reach a final design.
Due to the nature of the interface i.e. email, every little detail was well-thought out and went through several iterations. The rationale behind the details are as follows
Because the original report would take at least a few days to develop and collect the data, I collaborated with the Marketing and Engineering team to create an automated process of sending out these emails.
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Learnt the importance of working collaboratively and not designing in isolation! For next steps, I would validate my designs through qualitative and quantiative testing.
